An advocate by definition has nothing to gain from the advancement of a cause, practice and/or belief. However, when your job and/or lively-hood and reputation is on the line then it is not as easy to be a consultant, coach, thought leader and/or innovator. Or is it?
I assert that indeed one is no different than the other, because we never know for sure how one action will lead to another or cause a demand. Never mind the fact that when you are passionate about something, it drives you and you want to share it with anyone and everyone that might listen. Some may call you crazy, tell you it’s a bunch of fanciful ideas and some will never understand. But do you allow that to stop you?
Today, May 4, 2011 I sat in on the SKC Webinar: AVAYA Social Media Manager. Molly Denton, firstname.lastname@example.org and Jeff Holton, email@example.com where the co-hosts and the information that they offered was both accurate and useful. They talked about Social Media and Customer Service, Supporting Customers using Social Media, Creating the Business Case, gave Reporting and Administrative Examples and offered a Social Media Management Demo. They addressed the questions of which channels of social media to utilize, how to measure social media success, how to leverage social media, how to integrate contacts and how to improve outbound performance.
Of course, the ultimate objective is to Engage Continuously. But the real question is HOW?
We all know that you have to Listen, Share and Engage, but HOW?
The answer that Molly and Jeff offered is to determine your reach and interaction within the framework of a strategy.
But again HOW?
Let me get back to that.
Molly and Jeff talked about blogs, microblogs, media sharing, video streaming, social networks, forums, virtual worlds and multi-player games as the different types of social media. Molly said that if Facebook where a country it would be the fourth largest in the world. She went on to compare traditional media to social media.
Then Molly and Jeff got to the HOW: Do a social assessment, form a social strategy, construct your social roadmap and then adopt and collaborate.
Molly and Jeff, I enjoyed your presentation and the information that you shared. The AVAYA Social Media Manager seems like it would be a GREAT product for a medium-to-large company that seeks to have someone else manage their social media.
All that being said I, Annie Sells, am going to continue to do what I am passionate about and that is to teach the little ladies and gentlemen (small business owners and individuals alike) how to utilize social media tools and applications to connect authentically with the people within their world. Because once we know where we are, know where we want to go, form a plan for how to get there, begin the work and work together authentically connected, we may fail, but we might just get there.
Either way we will touch the worlds and lives of others and that is what it is all about!