Tag Archives: Marketing and Advertising

The Grid’s Great: Where’s Your Radio?

Today is a new day, one that everyone who is honest would gladly admit that they are proud to experience. On any given day, I would likely write to you about my beloved home of Fort Smith, Arkansas.

I might talk to you about reaching out and connecting to your friends, family and potential clients via Facebook, LinkedIn, Twitter and WordPress. I might even talk to you about marketing and adversiting solutions for your business and the various ways that you can utilize social media to save yourself and your business time and money.

All of these forms of technology and ways of connecting on the grid are relevant to our way of life. But let’s suppose for a moment that you were to become disconnected from the grid or the grid were to go down for any one of a million reasons. Then what?

My last article on this site was Social Media: Now What? and included a picture of an old computer. It’s no secret that ever day people across the globe are struggling to provide a roof over their heads, food in their bellies, are fighting against horrible diseases, and for their safety. War has become a part of everyday life, so much so that Generation X hardly blinks an eye lash at its ever-present danger!

So you ask “why has the theme of my written gift to you changed?” How did we get from Social Media: Now What? to The Grid’s Great: Where’s Your Radio? Ask me. I would be happy to explain.

Be Blessed,

Ms. Annie Sells

Changing tides in #social media, #business & #leadership … Social Me

A respected colleague posted a full analysis of their Facebook activity to their news feed  and I could not resist checking it out. I was redirected to Zeebly and accessed Social Me.  After more than five years in online marketing and social media advancement this was new to me.  Okay … I have been busy. So sue me.

The next step was to allow them access to my Facebook page. They said I use Facebook a ton. Big surprise there.

ImageAccording to their analysis 83% of my posts come from Facebook (of course with the assistance of many apps) and 7% come from Android. (This is about to change folks, as I just ordered my first tablet computer today).  Rumor has it that the average person posts from Facebook 58% of the time. I talk the most about Social Media, Community, and Business and am ambitious and spontaneous. They examined my statuses, looked in depth at my speech, my likes, my post times, my friends, and much more to figure out my online personality.

Of my 1,200 plus posts they are usually about education, general questions, culture, love, excitement, my day, humor and happiness. The personality traits that they attribute to me are extroverted, confident, compassionate, spontaneous, traditional, spiritual, ambitious and optimistic. They say that I have published more words than the Lion, The Witch and the Wardrobe, which has a total of 36,363 words. Too bad they only looked at Facebook, if they ran the same analysis of all my social media channels, then I am sure that I have published what amounts to many books.

My most popular status thus far is:

“To every single one of you who are on my friends list – – I enjoy catching up, looking at pics, hearing about you and your family, sharing jokes and news, along with getting and sometimes giving…”

Ironically this sums up my philosophy. We all have an online presence. Whether we are aware of it and manage it is our choice – this goes for individuals, organizations and businesses alike. This motivated lady took it upon herself to brand herself and to learn how to teach others to do the same. This assessment of one of my platforms shows that my efforts have not been in vain.

What does your online presence say about you?

 

 

Sacrifice for the Flowers of Social Media

Do you like flowers? Yes!

Do you enjoy flowers? Well, yeah.

Do you love flowers? Most people say that they like flowers and would be flattered to receive them. BUT very few people truly love the flowers of a plant.

Love requires sacrifice. How many people do you know who will sacrifice for a plant, much less the flowers of a plant?

I love flowers. I love plants. I spend a lot of time and resources (money, blood, sweat and blisters) and energy investing in having plants and flowers surround me.

I love social media. Do I love the concept, the time spent, and the resources spent?

I love the flowers of Social Media! The flowers of social media are the relationships that enrich our lives and our businesses, which of course are extensions of us and our lives.

Just like I love gardening because I love plants and their flowers, I love the flowers of Social Media and everything else that goes with it, even the sacrifice! Most would say that is not Social Media! The flowers are part of the plant.

Today, I had the pleasure of meeting with a small business woman who actually just wanted to talk. She wasn’t looking for free advice or trying to sell me anything.

Are you curious? Sharon Herrick

It seems that my name kept popping up on her computer screen and she finally decided that it was time to meet the persona in person. I am so glad she did!

Sharon is one lady who understand the value of networking, whether by utilizing technology or just in good ole fashioned face-to-face meetings. She has been with her company for 24 years and in that time she has built a business, but she has also built a family.

The joy that I get out of my career is the clients that have become my family. – Sharon Herrick

Blessings,

Annie Sells

Running water, toilets, electricity, frozen ice cream, tillers, jeeps and Social Media

Do you now or would you like to own a small business? Have you ever worked for a small business? I can answer these questions with conviction and odds are that you can also. In my opinion, small businesses are where it’s at and they are the back-bone of America. (Non-profits aren’t too bad either.) Seriously, home based businesses, small businesses and entrepreneurs are the United  States’ greatest source of innovation.

I make no bones about my passion for my home, the Greater Fort Smith Region, or about my passion for entrepreneurship.  So why would someone like me utilize much of my free time studying, getting to know and interacting with small businesses, their employers and entrepreneurs? Why would I advocate the use of social media and/or teach others how to utilize these tools for their own personal use and/or for their businesses.

Let’s look at this from a different view.

Have you ever drawn your water from a well? Or had it gravity feed from a pond, stream or lake? Have you ever used a chamber pot or an outhouse?  Have you ever gone without electricity and used candles, lanterns, and/or fire?  Have you ever made hand crank ice cream?  Have you ever tilled a garden by pulling a plow and/or by hand with a hoe?  Have you ever ridden a bicycle to school or work?

I have done each of these things and would do them again tomorrow if I had to.  But now I have running water and electricity in my home.  I also have  two toilets and I like ice cream that is already made that I can scoop, spoon, and swallow.  I also like tilling with a tiller and I really love driving my jeep.

There is always more than one way to skin an animal  and there are always many different ways to get to our destinations in life and in business. I do not advocate the use of Social Media because it is some magic bullet.  I advocate the use of social media because anyone that is willing to learn new things, utilize new tools, put themself out there and to possibly fail can and will benefit from it.

We all have to generate exposure for our products, services and businesses.

We all want to generate more traffic, because then odds are in our favor instead of against us.

If we are online, we all want to increase our search rankings.  People look for things online and they find them.  Whether they find them from you or someone else is within your control.

We are always in the market for new colleagues and new business opportunities and increasing the likelihood of these is in our favor.

We are all in the lead generating business and anything that helps in that department is a step in the right direction.

We all want to get the most bang for our buck and there isn’t any better way to do that than to decrease our marketing expenses.

Improving sales is the name of the game.

So with the benefits who needs a magic bullet? I don’t. I have running water, toilets, electricity, frozen ice cream, tillers, jeeps and Social Media.

Connect: Touch the Worlds and Lives of Others

An advocate by definition has nothing to gain from the advancement of a cause, practice and/or belief. However, when your job and/or lively-hood and reputation is on the line then it is not as easy to be a consultant, coach, thought leader and/or innovator. Or is it?

I assert that indeed one is no different than the other, because we never know for sure how one action will lead to another or cause a demand. Never mind the fact that when you are passionate about something, it drives you and you want to share it with anyone and everyone that might listen. Some may call you crazy, tell you it’s a bunch of fanciful ideas and some will never understand. But do you allow that to stop you?

No.

Today, May 4, 2011 I sat in on the SKC Webinar: AVAYA Social Media Manager. Molly Denton, mollydenton@avaya.com and Jeff Holton, jeff.holton@skccom.com where the co-hosts and the information that they offered was both accurate and useful. They talked about Social Media and Customer Service, Supporting Customers using Social Media, Creating the Business Case, gave Reporting and Administrative Examples and offered a Social Media Management Demo. They addressed the questions of which channels of social media to utilize, how to measure social media success, how to leverage social media, how to integrate contacts and how to improve outbound performance.

Of course, the ultimate objective is to Engage Continuously. But the real question is HOW?

We all know that you have to Listen, Share and Engage, but HOW?

The answer that Molly and Jeff offered is to determine your reach and interaction within the framework of a strategy.

But again HOW?

Let me get back to that.

Molly and Jeff talked about blogs, microblogs, media sharing, video streaming, social networks, forums, virtual worlds and multi-player games as the different types of social media. Molly said that if Facebook where a country it would be the fourth largest in the world. She went on to compare traditional media to social media.

Then Molly and Jeff got to the HOW: Do a social assessment, form a social strategy, construct your social roadmap and then adopt and collaborate.

Molly and Jeff, I enjoyed your presentation and the information that you shared. The AVAYA Social Media Manager seems like it would be a GREAT product for a medium-to-large company that seeks to have someone else manage their social media.

All that being said I, Annie Sells, am going to continue to do what I am passionate about and that is to teach the little ladies and gentlemen (small business owners and individuals alike) how to utilize social media tools and applications to connect authentically with the people within their world. Because once we know where we are, know where we want to go, form a plan for how to get there, begin the work and work together authentically connected, we may fail, but we might just get there.

Either way we will touch the worlds and lives of others and that is what it is all about!

Practice Makes Perfect – So (Re)Write, (Re)Connect & Share!

Recycle, Reuse and Reduce (Waste)

Recycle, Reuse (Content) and Reduce

Practice Makes Perfect – So Write, Connect & Share!.

Have you ever written an article, a review, a story or a blog and realized later that you didn’t do all that you could  to show it in it’s best light or didn’t share it with the right audience?

PowerPonit Presentations are (more) often (than not) recycled, reused and (time waste) is reduce(d). If in our middle school, high school, college and office jobs we don’t think twice about reusing content, then why is reusing content online, in our marketing and even our networking so uncommon?

I do believe there is nothing new under the sun.  But marketing and branding are about recycling and reusing the same old things from under the sun in a new way, with a different ray of light upon them to convey a different meaning or to get a different point across.

I challenge you to take out your old files, your old stories, you old content, you old blog posts, your anything and re-tool it!

You might not!  But if you do…

Cheers,

Ms. Annie Sells

100 Blog Topics Chris Brogan Hopes We Write

I’ve worked up to something. From the title of this post, it should now become clear.

My Check List:

  1. Thought about my goals and dreams, strummed up some motivation, practiced and now I’m writing!
  2. Wrote a little. 🙂
  3. Thought about my product (information via the written and published word).
  4. Edited a lot. 🙂
  5. Thought some more about my product.
  6. Published a little.
  7. Thought more about my product.
  8. Marketed my product using my social media tools Facebook, Twitter, Threadsy, WordPress, etc.
  9. Still thinking about steps 1-8.
  10. Responded in much appreciation and gratitude to those who have responded to my product.
  11. Cannot stop thinking now, cause I’m on a roll.
  12. Writing again, but this time putting all my cards on the table.

While reading, which we all know is a pre-requisite for writing I came across Chris Brogan‘s blog post entitled “100 Blog Topics I Hope You Write.” While on one of many flights he came up with a list of only 100 topics that he wishes bloggers / writers / journalists would blog about.

Why would a successful CEO, social media guru, public speaker and blogger want you to write about his topics? According to Chris, “If we’re going to show people how to use social media to drive meaningful conversations instead of being yet another marketing tool, we have to run out and educate at a break-neck pace, so we can bring more and more thought leaders into alignment with these big and not-so-big organizations who could use our help.”

I believe in writing, communication, connecting and what better way to do that than to contribute to the education of thought leaders?

Chris thank you so much for your suggestion and rest assured that your hope will see fruition, at least to a small degree in Fort Smith, AR.

Next:

How @sells_annie Uses Facebook – Count the Ways
1) Share my blog with friends and followers.