Today is a new day, one that everyone who is honest would gladly admit that they are proud to experience. On any given day, I would likely write to you about my beloved home of Fort Smith, Arkansas.
I might talk to you about reaching out and connecting to your friends, family and potential clients via Facebook, LinkedIn, Twitter and WordPress. I might even talk to you about marketing and adversiting solutions for your business and the various ways that you can utilize social media to save yourself and your business time and money.
All of these forms of technology and ways of connecting on the grid are relevant to our way of life. But let’s suppose for a moment that you were to become disconnected from the grid or the grid were to go down for any one of a million reasons. Then what?
My last article on this site was Social Media: Now What? and included a picture of an old computer. It’s no secret that ever day people across the globe are struggling to provide a roof over their heads, food in their bellies, are fighting against horrible diseases, and for their safety. War has become a part of everyday life, so much so that Generation X hardly blinks an eye lash at its ever-present danger!
So you ask “why has the theme of my written gift to you changed?” How did we get from Social Media: Now What? to The Grid’s Great: Where’s Your Radio? Ask me. I would be happy to explain.
A respected colleague posted a full analysis of their Facebook activity to their news feed and I could not resist checking it out. I was redirected to Zeebly and accessed Social Me. After more than five years in online marketing and social media advancement this was new to me. Okay … I have been busy. So sue me.
The next step was to allow them access to my Facebook page. They said I use Facebook a ton. Big surprise there.
According to their analysis 83% of my posts come from Facebook (of course with the assistance of many apps) and 7% come from Android. (This is about to change folks, as I just ordered my first tablet computer today). Rumor has it that the average person posts from Facebook 58% of the time. I talk the most about Social Media, Community, and Business and am ambitious and spontaneous. They examined my statuses, looked in depth at my speech, my likes, my post times, my friends, and much more to figure out my online personality.
Of my 1,200 plus posts they are usually about education, general questions, culture, love, excitement, my day, humor and happiness. The personality traits that they attribute to me are extroverted, confident, compassionate, spontaneous, traditional, spiritual, ambitious and optimistic. They say that I have published more words than the Lion, The Witch and the Wardrobe, which has a total of 36,363 words. Too bad they only looked at Facebook, if they ran the same analysis of all my social media channels, then I am sure that I have published what amounts to many books.
My most popular status thus far is:
“To every single one of you who are on my friends list – – I enjoy catching up, looking at pics, hearing about you and your family, sharing jokes and news, along with getting and sometimes giving…”
Ironically this sums up my philosophy. We all have an online presence. Whether we are aware of it and manage it is our choice – this goes for individuals, organizations and businesses alike. This motivated lady took it upon herself to brand herself and to learn how to teach others to do the same. This assessment of one of my platforms shows that my efforts have not been in vain.
Do you love flowers? Most people say that they like flowers and would be flattered to receive them. BUT very few people truly love the flowers of a plant.
Love requires sacrifice. How many people do you know who will sacrifice for a plant, much less the flowers of a plant?
I love flowers. I love plants. I spend a lot of time and resources (money, blood, sweat and blisters) and energy investing in having plants and flowers surround me.
I love social media. Do I love the concept, the time spent, and the resources spent?
I love the flowers of Social Media! The flowers of social media are the relationships that enrich our lives and our businesses, which of course are extensions of us and our lives.
Just like I love gardening because I love plants and their flowers, I love the flowers of Social Media and everything else that goes with it, even the sacrifice! Most would say that is not Social Media! The flowers are part of the plant.
Today, I had the pleasure of meeting with a small business woman who actually just wanted to talk. She wasn’t looking for free advice or trying to sell me anything.
It seems that my name kept popping up on her computer screen and she finally decided that it was time to meet the persona in person. I am so glad she did!
Sharon is one lady who understand the value of networking, whether by utilizing technology or just in good ole fashioned face-to-face meetings. She has been with her company for 24 years and in that time she has built a business, but she has also built a family.
The joy that I get out of my career is the clients that have become my family. – Sharon Herrick
What can I say? At home in Fort Smith, Arkansas it has hardly rained in two months. Even the watermelons are in short supply and they can grow in road ditches, given that they get enough water. Where I normally have a beautiful flower garden and vegetable garden, I now have a lot of brown and dying vegetation. The 100+ temps day in and day out are exhausting, horrible for the economy and well – depressing.
But on a much happier and lighter note the pool has been oh so inviting. Here is where my confession comes in:
I have spent as much time playing with my monkeys, as I call them, as possible, teaching my son how to swim, getting way too much sun and swimming, swimming, swimming. When it is too hot to breath and everyone I know is closeted in their homes under their inefficient air conditioning, I have had friends over for BBQs and playing in my much-loved swimming pool.
Today, I, Annie Sells had the privilege of talking to some really incredible people, one such person was Sherese. She and I where in the back seat of a car, being driven to dinner and I confessed to her that I haven’t been writing of late and have neglected my online friends and fans. She wanted to know why. I told her the truth. I have spent my time connecting as authentically as possible with the people in my life. For if you cannot connect authentically with the people who you can see and reach out and touch, how can you possibly connect authentically with people in your virtual world?
I say you cannot.
Now that I have a clean conscience, let’s get back to work.
I want to send a special thanks to Ms. Sherese Duncan of Efficio Inc. I have thoroughly enjoyed working with, speaking with and getting to know her both professionally and personally over the last 8 months.
Sherese you have reminded me of several things:
1. There is no box, only our core.
2. We must believe in ourselves.
3. We must be active and take ownership.
4. Only we can push ourselves to excellence.
I say thank you and pray that you like all the small business owners and entrepreneurs that I know experience true success, fulfillment and happiness in your work and in your personal life!
First allow me to tell you a little bit about what brings me here, to this place and time.
In January 2010, I was doing marketing for a small business in Fort Smith, Arkansas that had a shoe-string budget and wanted to reach as many of their target audience as possible with little to no investment. I knew where there was a will there was a way, but there was only so much time in the day. Conventional means just were not cutting it. So for the sake of my job, my client’s reputation and to produce results I began to look into Social Media marketing. In that month, I did the market research, formed a plan and launched. I started with a Facebook, MySpace, and Twitter account, began blogging here on WordPress and eventually took a column with Examiner.com.
Not only did I discover that Social Media was just another set of tools like the world wide web, email, websites, and cell phones, but I discovered a passion! So I began taking on other clients in the Greater Fort Smith Region. I discovered yet another passion!
Of course I, like other Social Media pessimists, at first thought that it was a waste of time and unnatural way of communicating. But I had clients that expressed needs and I had discovered a wonderful way to increase their exposure and help them meet their goals to solve their problems.
So with my doubts, my reservations, all the necessary time investment and the world-wide transparency and the nay saying of my friends and family, why did I continue? Why did I bother? I love to connect with people. I value honesty and equality. Social Media networking and marketing were the perfect fit. I got to do the things I enjoyed, met tons of awesome people from all walks of life, and was learning a new tool set, wherein I could write, share, and help others. Little did I know that in 2010 SM networking would be the most significant business development of the year. I saw the value.
I am excited! Tomorrow afternoon, May 19th, 2001, just 16 short months after taking the plunge I have the opportunity to stand before 50 of my friends and colleagues from across the state and share my passions with them. Don’t you wish you could be there?
Have you ever written an article, a review, a story or a blog and realized later that you didn’t do all that you could to show it in it’s best light or didn’t share it with the right audience?
PowerPonit Presentations are (more) often (than not) recycled, reused and (time waste) is reduce(d). If in our middle school, high school, college and office jobs we don’t think twice about reusing content, then why is reusing content online, in our marketing and even our networking so uncommon?
I do believe there is nothing new under the sun. But marketing and branding are about recycling and reusing the same old things from under the sun in a new way, with a different ray of light upon them to convey a different meaning or to get a different point across.
I challenge you to take out your old files, your old stories, you old content, you old blog posts, your anything and re-tool it!
Paragould, AR: Entrepreneurs, economic development leaders, and entrepreneurship educators from across the state of Arkansas will have the opportunity to hear from experts at a two day conference on April 7th and 8th, 2011.
This two-day entrepreneurship conference features Sherese Duncan, President and CEO of Effició Inc., an accomplished entrepreneur who received a bachelor’s degree from Kansas State University and her MBA from Keller Graduate School of Management. She is involved in a variety of industry-related organizations including becoming a SCORE Counselor in 2006, implementing Training Programs for Community Colleges and Universities, and is active in various associations, groups, and trade organizations. Duncan’s signature company programs include SWIFT™, GROWTH™, and the proven system Getting to the CORE of Business®, which provides the tools small businesses need to create perpetual profitable businesses. Duncan will present a sampling of Effició Inc.’s modular Non-Credit or For-Credit curriculum in an effort to allow colleges, chambers of commerce, and area economic development leaders to consider offering the program(s) to local small businesses ready to take their business to the next level.
The registration fee for this two day event is $60.00 and includes donuts, fruit and coffee for breakfast, beverages, with hot buffet lunches both days and many networking opportunities. Registration for this event is required by March 25th , 2011 . Please email email@example.com for a registration form. For more information please call (479) 424-0071.