Do you now or would you like to own a small business? Have you ever worked for a small business? I can answer these questions with conviction and odds are that you can also. In my opinion, small businesses are where it’s at and they are the back-bone of America. (Non-profits aren’t too bad either.) Seriously, home based businesses, small businesses and entrepreneurs are the United States’ greatest source of innovation.
I make no bones about my passion for my home, the Greater Fort Smith Region, or about my passion for entrepreneurship. So why would someone like me utilize much of my free time studying, getting to know and interacting with small businesses, their employers and entrepreneurs? Why would I advocate the use of social media and/or teach others how to utilize these tools for their own personal use and/or for their businesses.
Let’s look at this from a different view.
Have you ever drawn your water from a well? Or had it gravity feed from a pond, stream or lake? Have you ever used a chamber pot or an outhouse? Have you ever gone without electricity and used candles, lanterns, and/or fire? Have you ever made hand crank ice cream? Have you ever tilled a garden by pulling a plow and/or by hand with a hoe? Have you ever ridden a bicycle to school or work?
I have done each of these things and would do them again tomorrow if I had to. But now I have running water and electricity in my home. I also have two toilets and I like ice cream that is already made that I can scoop, spoon, and swallow. I also like tilling with a tiller and I really love driving my jeep.
There is always more than one way to skin an animal and there are always many different ways to get to our destinations in life and in business. I do not advocate the use of Social Media because it is some magic bullet. I advocate the use of social media because anyone that is willing to learn new things, utilize new tools, put themself out there and to possibly fail can and will benefit from it.
We all have to generate exposure for our products, services and businesses.
We all want to generate more traffic, because then odds are in our favor instead of against us.
If we are online, we all want to increase our search rankings. People look for things online and they find them. Whether they find them from you or someone else is within your control.
We are always in the market for new colleagues and new business opportunities and increasing the likelihood of these is in our favor.
We are all in the lead generating business and anything that helps in that department is a step in the right direction.
We all want to get the most bang for our buck and there isn’t any better way to do that than to decrease our marketing expenses.
Improving sales is the name of the game.
So with the benefits who needs a magic bullet? I don’t. I have running water, toilets, electricity, frozen ice cream, tillers, jeeps and Social Media.